A Gift Card is better than Cash. Right?

With Mother's Day and Father's Day coming up I figured it would be a good time to post this link. Well, maybe the fact I just read the article 5 minutes ago has more to do with the timing. Anyway, the article is written by Dubner and Levitt - I'm tellin ya - they're good. It's a quick read.

Here's the first sentence.... "What do a gym membership, a bottle of prescription pills and a holiday gift card have in common?"

Let's finally do some otoh botoh.

Hat tip to @U2

Otoh: Ad Age, "Costly Red Campaign Reaps Meager $18 Million"

Botoh: Independent, "The Big Question: Does the RED campaign help big Western brands more than Africa?"