Scam
I've always been a big fan of ordering things online even at times when such things seemed awkward to order online, like a big-screen TV. The problem with ordering online is you get a list of 30 or so merchants who beat the Best Buys and Circuit Citys by a few hundred bucks, and the only way to know if they are the real deal or not is to slog through the hundreds of customer reviews on pricegrabber - which is exactly what my brohaus Jeff did for my (and his) HDTV purchases.
However, as more people order online with less research the door is widening for scammers.
Here's one such found before (thankfully) some co-workers ordered online:
A camera site like bestpricecameras advertises on Google for hundreds below the lowest price on pricegrabber (therefore halving Best Buy and Circuit City). The User orders the bare-boned version of the camera. The camera store calls the User the next day and adds-on accessories pushing the price back to retail. If the User does not agree to the accessories, they don't ship the camera.
Here's the forum review that broke it all down and saved my co-workers a sh*tload of toil.
Photography Review.
Pass it on.